Vaino Wear

Privacy Policy

Effective date: 1 April 2026

MV Kudumine OÜ ("Vaino Wear", "we", "us") is committed to protecting your personal data. This Privacy Policy explains what data we collect, why we collect it, how we use it, and your rights under the EU General Data Protection Regulation (GDPR) and Estonian personal data protection law.

1. Who We Are (Data Controller)

MV Kudumine OÜ Registered in Estonia Registered address: Loksa, Estonia Email: info@vainowear.com

2. What Data We Collect

When you place an order:

  • Full name
  • Delivery address
  • Email address
  • Phone number
  • Order details (items, sizes, quantities)
  • Payment confirmation data (we do not store card numbers — payments are handled by Stripe)

When you contact us:

  • Name
  • Email address
  • Content of your message

When you visit our website:

  • IP address (via server logs)
  • Browser type and device information
  • Pages visited and time spent (if analytics are active and you have consented)

3. Legal Basis for Processing

We process your data on the following legal grounds (GDPR Art. 6):

  • Contract performance — to fulfil your order and deliver your goods (Art. 6(1)(b))
  • Legal obligation — to comply with accounting, tax, and consumer protection law (Art. 6(1)(c))
  • Legitimate interests — for fraud prevention and website security (Art. 6(1)(f))
  • Consent — for marketing emails or analytics cookies, where you have opted in (Art. 6(1)(a))

4. How We Use Your Data

  • Processing and fulfilling your orders
  • Sending order confirmations and shipping updates
  • Responding to your enquiries
  • Complying with legal obligations (tax records, consumer rights)
  • Preventing fraud
  • Improving our website (only with your consent)

5. Data Sharing

We do not sell your personal data. We may share data with trusted third parties only as needed:

  • Stripe — payment processing (their privacy policy applies)
  • Shipping carriers — to deliver your order (name and address shared)
  • Email service providers — to send transactional emails
  • Estonian tax authorities — if required by law

All processors are required to handle your data securely and only for the specified purpose.

6. Data Retention

We keep your data only as long as necessary:

  • Order and transaction records: 7 years (required by Estonian accounting law)
  • Customer enquiry records: 2 years from last contact
  • Marketing consent: until you withdraw consent
  • Cookie analytics data: as set by the cookie provider (typically 13 months)

7. Cookies

We use essential cookies to operate the website (shopping cart, session). These do not require your consent.

We may use optional analytics cookies to understand how visitors use our site. These are only set if you accept cookies via the consent banner.

You can change your cookie preferences at any time by clearing your browser cookies or using our cookie settings.

8. Your Rights Under GDPR

You have the right to:

  • Access — request a copy of your personal data
  • Rectification — correct inaccurate data
  • Erasure — request deletion of your data ("right to be forgotten"), subject to legal retention requirements
  • Restriction — ask us to limit how we process your data
  • Portability — receive your data in a machine-readable format
  • Object — object to processing based on legitimate interests
  • Withdraw consent — at any time, for consent-based processing

To exercise any of these rights, contact us at info@vainowear.com. We will respond within 30 days.

If you are unhappy with how we handle your data, you have the right to lodge a complaint with the Estonian Data Protection Inspectorate (Andmekaitse Inspektsioon) at www.aki.ee.

9. Data Security

We implement appropriate technical and organisational measures to protect your personal data against unauthorised access, loss, or misuse — including encrypted connections (HTTPS), access controls, and secure storage.

10. International Transfers

Your data may be processed by service providers (such as Stripe) outside the EEA. Where this occurs, we ensure appropriate safeguards are in place (e.g., EU Standard Contractual Clauses or adequacy decisions).

11. Changes to This Policy

We may update this Privacy Policy from time to time. The current version will always be published on this page with its effective date. We recommend reviewing this page periodically.

Contact Us About Your Data

For any privacy-related questions or to exercise your rights, contact MV Kudumine OÜ at info@vainowear.com.

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